Lovecraft is an agile collective with four creatives at its core. Formed in NYC in 2017 with a single goal in mind. Create cutting edge and consistently high quality work across all mediums. By bringing beyond-the-call professionalism and absolute fire to every job.

Joel Pront has a spectacular career in music video and advertising under his belt. He has worked internationally for decades and formed partnerships with creatives across the globe. He was a founding member of cutting edge Sydney company Collider and a key director with Believe Media. Now Joel brings that wealth of experience in all facets of production to Lovecraft.

Johann Rashid is an artist, director and musician with a truly punk rock pedigree. He has directed music films for some of the hottest underground bands in New York and LA, has worked as a director and journalist for VICE and is signed to Julian Casablancas’ label Cult Records. Johann is Lovecraft’s accomplished rebel.

Peter Savieri is a director, designer and artist who has worked closely with Joel for over ten years. As a designer and pre production powerhouse he has been creatively pivotal in the work of some of the most successful commercials directors across the world. Key for Lovecraft is his gift for shaping structure and thematics, taking commercials and music videos from good to outstanding.

Ismail Shallis is a director and DP with perfect taste. His fashion work is infused with effortlessly European cool while his music videos have a widescreen power that elevates both the artist and the viewer. Ismail brings cinema to Lovecraft.

This combination of high end, high pressure experience and pure young creative verve defines the ethos of Lovecraft. Each member of the collective has experience in shooting, editing and post - enabling them to cost efficiently keep all stages of production in house.

Lovecraft is represented by Agency Arts for Music Videos.

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